Monday, 21 November 2011


1. What skills have you developed through this module and how effectively do you think you have applied them?

Through this module I have gained and extended my knowledge of typography learning what works well with what and the reasons behind it. I feel more confident using typography and also more confident in creating my own typefaces. I have learnt to be more selective with my work through constraints such as just having two colours this put a block on the work I was doing making me be more selective and minimalist with my work and making it look just as striking with these constraints. In this same way I have also developed my awareness and understanding of how Important stock is in terms of how well it works with the brief and overall finish, also how colour interoperates from the computer screen, to printer, to various stocks. From looking at illustrator I feel I have developed skills there as I was able to create a type face and typographic poster although I still feel I have more room to improve my illustrator skills. I have also from doing the proverbially yours briefs been able to develop my understanding of how important message is and how to put across the message in ways that the audience will recognise.

2. What approaches to/methods of idea generation have you developed and how have they informed your design development process?

I have begun using design sheets, which I have not before, to start off with I found it hard put my ideas on such large open pieces of paper but throughout this module I have realised the importance of design sheets, they able you to look clearly at your body of work and ideas which then will benefit your final outcome as you can see the whole picture. It also make you not be as precious with how you apply your first ideas so you can generate more in short time and be more free. I feel my crits have informed and helped the development of my work in a big way, from having an outside eye look in it allows me learn things about my work that i have not spotted or further ways in which I can develop my work.

3. What strengths can you identify in your work and how have / will you capitalise on these?

The strengths I can identify in my work are that I have been able to take a brief and come up with an outcome to match, I also feel the ideas I have generated have been interesting and visually pleasing. I will capitalise on this by continuing to inform myself of visually stimulating work so that I continue to have fresh ideas. I will capitalise on meeting briefs by always referring back to them to make sure I do not sway off track.

4. What weaknesses can you identify in your work and how will you address these in future?

I feel that in my work I will have to become more accurate in the way of making sure measurements are correct and also pay more attention to imperfections on work such as marks or a letter being out of place etc. I will address this in the future by asking people to look at my work and give it a check and then check it myself and eventually become more self aware of these things.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

- The first thing I would do differently is make sure I ask more questions if I feel I may be veering off the brief instead of getting to the crit realising and having to start over. By doing this I will save time and by doing that create more time to develop ideas thus improving final outcome.

- Interact with blog more. I can fully see why and how the blog is so important for developing ideas and as a reference and so for next time I want to take full opportunity of it so I can benefit from it to the maximum.

- Research more into designers which could influence work on brief. By doing this it would broaden my knowledge and therefore able me to be inspired more and create more. I will do this by using the library more as well as the Internet.

- I will re visit projects once finished and I have crit feedback. I think this is a really useful thing to do as it will able me to learn about noticing thing about my work that i could change/ devlop and compare my work from before and after.

- experiment more with stocks or colours or types etc. I feel there is always room for more experimentation as it is the way you will learn what works and what does not. From Doing more experimentation I will know that what I choose for my final outcome is the very best.

Monday, 24 October 2011


Identify 5 examples of Graphic Design produced using different media





motion graphics

Graphic Design in different contexts


Book design


information graphics


Graphic Design Performing different functions






Graphic Design to delivering different types of messages 






Graphic Design produced at different scales



Buisness card



Saturday, 24 September 2011

Why Am I Here? - What Do I Want To Learn?

Identify and explain five reasons why you chose to study on this programme...
  1. After studying for one year a BA graphic design course at a different institute i have something to compare this course to and when i was talked through what BAGD at LCA is all about i was very impressed, I also went to both instututes end of year graduate show last year so i could compare the level of work and the presentation of the work which I think is a very important factor in Graphic Design and LCA graphic design graduates stood out alot more to me and inspired me more which shows to me that genrally only great things come from this course
  2. Studio culture. The studios are always full of life which is something that did not happen on my last course, which i missed. There is constantly a creative buzz and drive which you cant help but feed off.
  3. Its hard work. I want to be on a course that pushes me and stretches me to the very brink I want to find it hard and I want to make mistakes so i can learn and develop as a designer.
  4. 'Strict' in the sense of there is a great importance on punctuality and attendance, i experienced this on the foundation at LCA and I feel it works as it gets everyone to the studio and makes 'students' act as 'profesionals' getting us to act proffesional and disaplined from the very start is a great thing and is a wake up to the real world.
  5. The fact that the tutors were and are so pationate about the course made me feel really good about it because their passion will be fed into our learning, and makes you feel equally pationate about the course.
Identify and explain five things that you want to learn during your time on the programme...

  1. Everything, I literally want to learn everything my brain is like a sponge right now and wants to suck up as much knowledge as possbile
  2. I want to learn the differences of working for an agency or freelance and which one would suit me best, I want to learn where i fit in the design communitiy
  3. If there are any 'rules' in graphic design and if so i want to learn them and then through that i will learn how to break them.
  4. I want to learn how to manage my time efficiently.
  5. i want to learn a large rage of ways of applying graphic design be it in the technique or the actually outcome.
Identify and explain five skills that you think are your strengths...

  1. I enjoy researching and coming up with ideas and concepts and then developing ideas and coming up with outcomes 
  2. Problem solving
  3. Colours i feel i have a good eye for them.
  4. Broadning my horrizen by looking at praticing designers. I have a terrible memory for names so if you asked me who ive been looking at i wouldnt be able to say but i am constantly look at what different kind of work is out there finding insperation and drive through doing this.
  5. Drawing. I wouldnt call myself an illustrator as i couldnt really imagine myself sitting down and drawing the same thing over and over and over again until it is perfect, but i love drawing and feel it is a skill i have always had.
Identify and explain five skills you want to improve...
  1. Adobe, illustrator in particular.
  2. Have more confidence in typography and layout design
  3. Screen printing as I want to become very advanced in this.
  4. Talking about my own work clearly. Also talking infront of class in presentations.
  5. Knowledge of graphic design.
Identify five questions that you want to find the answer to...
  1. Where do i fit in the graphic industry?
  2. Whats the best way of getting your work out there?
  3. How many graphic designers or companies are there in Leeds?
  4. Do you think graphic design will end up being very digital and lose the print element in the near future?
  5. do you think networking is esential or do you think your work should sell its self?

Identify and explain 5 ways that you will evaluate your progress...

  1. Feedback from tutors.
  2. Feedback from fellow students in the form of formal crits or just genral chit chat about work in the studio.
  3. Self evaluation.
  4. Looking back on blog to see developments.
  5. Asking for opinions from people outside the graphic design community.

Friday, 23 September 2011

10 Elements our group letters have in common.

1. Most of them have been creating digitally and using the Adobe Suite.
2. Most of the are colours on white backgrounds.
3. Most have a running theme throughout, linking each letter to the next.
4. Most people have created capital letters as oppose to lower case.
5. They all conform to the 10cm x 10 cm dimensions.
6. They come from a range of different ideas and backgrounds, mostly stemming from like/dislikes and life experiences.
7. There is a lot of colour used throughout most letterforms.
8. Most letterforms have at some point been hand drawn for the design ideas, even if it has been later digitally enhanced.
9. They are all legible and can be read from a reasonable distance.
10. They all work as a set together.

10 Goals I want to achieve this year.

1. Gain confidence in my work and myself.
2. Take advantage of all of the resources and space around me at college. 
3. Develop my understanding, knowledge and awareness of typography.
4. Learn at every opertunity given to me.
5. Develop my screen printing skills further and further.
6. Further adobe skills.
7. Take full advantage of the supportive tutors around me.
8. Continue to research practicing graphic designers, illustrators, artists, photographers etc as much as possible to broaden my horrisens.
9. Manage my time efficiently and effectively to make sure every project is to a high level and i am proud to say its mine.
10. Enjoy projects, have fun and experiment.