PPP3 : SELF BRANDING

Self branding:

I am really happy with my self branding. I feel that it is an accurate representation of what I do and how I want to be seen. I am also happy that I managed to find a way to incorporate the branding for Say My Name into my own personal branding as the two things go hand and hand. I know how two sets of business cards one where it is just my own branding and information, which is what I would give to a  potential  employer   and then I have the personal branding with Say My Names information on for potential clients. The business cards that I have handed in are just mocks up and prototypes whilst I look for the right to printers to print my identity.

PPP : Personal branding

This is the development for my personal branding. I do not want to label myself as a graphic designer as I quite like the air of mystery when it does't state what a person does, it compels me to look at a persons website more to see what they do. I much prefer this simplistic layout compared to the layouts I was experimenting with before. This layout also matches the layout we have created for Say My Name so I feel they will work better together.

 

 

Below is the final layout for my business card it achieves the simplistic look I was aiming for and also ties in with Say My Name which is another thing I wanted to be taken into account.

I have developed the Say My Name factor further by making my business card into a folded business card. On the outside I will have my branding and my information and on the inside I will have the studios name and information. This add another layer and purpose to my business card. The inside will be a pastel colour as I think this is good representation of my work as when I have used colour it generally has been of a pastel variety. This colour pallet is also what we are using for say my name so it is relevant. 

The logo for Say My Name is fluid and made of varying typefaces that represent each of us as the mantra of the studio is that it is personable and represents us as humans.

I am happy with this as my business card and think it will work visually as an interesting business card that serves two purposes.

PPP3 : Say My Name branding

Say My Name branding

For the branding of Say My Name we wanted to create a sense of consistency whilst also allowing each of us to present ourselves as individuals. We want Say My Name branding to work with our own personal branding so that we can market Say My Name further a field. We have decided to do this by using the typeface that is featured in our own personal branding as an element of consistency, so my personal business card uses the typeface Brandon Grotesque and so my business card for Say My Name will also use this , another  example of  a typeface that would be used would be Lizzi's who uses Premier in her personal branding and so again there will be a business card for Say My Name in premier as shown bellow.

I think the simplicity of the card works well, it is clear with information and works well as it does not overpower the person who picks it up.

PPP: Personal branding

Branding:

Last year I really like my personal branding but looking back there are certain aspects of it that I would change. I am going to alter these changes and simplify a lot of things like my promotional pack as I think when it comes to promoting oneself it is sometimes best to do less is more and last years matches may be seen by some as a bit gimmicky so to keep all happy I am going for a more simplistic approach.

Below is my branding from last year.

Simplified:

I have decided to use the above as my logo. It is a spliced version of last years branding , it has been striped of the colour as I felt that although I do feel that the colour is an accurate representation of what I use/do I think there are better ways of applying this concept through the use of stock rather then having colour directly on my branding.

Buisness card:

These are a few experimentations with my business card, non of which I am happy with yet. I have experimented with trying to included the studio Say My Name branding in with my won business card but I do not think it is working out too well and will probably just keep this business card as a separate thing, unless I can find a subtler way of including it.

The business cards are all too busy and I do not like the layout, although they have been done very quickly as just speedy experimentations. I will continue to experiment and work on a simpler layout, more like the design below.