PPP3: Evolution Print

Evolution Print

Evolution print came in for a visit for the second years which third years were invited to. I decided to take the opportunity to go to this talk as it was a good chance to recap refresh on the logistics of print just to make sure I have a full understanding.

I have written down the points from the talk for a  useful reference. It was good to listen in and make sure I haven't forgotten anything from the print module we did last year, which I was happy to realise I have remember pretty well since i remembered almost everything that was discused, but again it was beneficial to recap on everything. 

PPP3 : The beautiful meme - Breifing

The Beautiful Meme -

Brief:

The brief the beautiful meme have set is to create a new flag for the UK for the hypothetical situation of if Scotland vote to leave the UK. In the briefing there were a number of things discused like the different ways the flag is used in the uk such as:

- Merchandise - the flag is used on sporting goods, events like the olympics, iconic pop culture, military, fashion etc

The  effect and connection to the flag was also discussed which were :

- Patriotic, political
- The flag is used in other flags in the world what would happen to them?
- industry / tourist

It was discussed about how you could approach this brief using either Evolution of Revolution as the backbone. Evolution seems like the most logistical approach, if you go for revolution you need to have a very good idea and reason to back it up, which could produce something really exciting.

Don't get too bogged down in research, but gain an interest in bran equity

Think about what do people associate with  the uk. Think about Wales, they have never been included in the flag.

Brand Equity

Think about how a brand is represented , its reputation, feel of the company. Think about the Uk as a brand.

Brief Requirements

- Digitally print flag on A2 boards
- could be crafted
- spend time researching
- get down ideas
- create a number of ideas
- develop ideas

What do you want the uk to be, how is it going to be used as a flag. Explain all decisions back everything up. Pay homage and represent the UK


Plan:

This is a very exciting brief which has a lot of interesting points that could be developed. I am unsure if I am going to undertake this brief though as I really want to crack on with my own briefs for now and make sure that all the briefs I want to do this year are laid out and planed time wise and whilst I am doing this I don't think it is wise to start a new project. Hopefully when the next live brief is set I will fully organised and ready to make room for more briefs.

PPP3 : DR.ME

Dr.ME

Dr.Me is an independent studio from Manchester. The talk they gave was really useful to learn how they became the studio they have become and  the morals they carry. They are really inspirational guys and I have a lot of respect  for what they do. Their talk was really good to learn that it is possible to set up and be successful if you try hard the advise they gave was:

- Get a website
- Get a business card
- Work with friends
- Get a studio
- Write down your goals
- Don't say no
- Learn through play
- MAKE IT WORK
- Make friends , not network
- don't be afraid to contact heroes
- take opportunities

This is all really solid advise which I will take forward and bare in mind. Meeting people like Dr.Me and hearing about how they approach graphic design as a profession really inspires me and is useful to keep in mind that this industry we are entering into is/can be a very exciting, inspirational and friendly.

PPP3 : Freelance presentation

Freelance

Client

With the client their should be a backwards and forwards relationship where there are ongoing discussions about the project. With the client you should discus

- brief requirements
- estimated time that will be spent on the brief / deadline
- Don't give a quote a direct quote.... estimate costs with wiggle room.
- Estimate what the costs with will be and set payment terms

Now enjoy the project, now you know what they want and the brief requirements etc. If the client wants any changes do it over email so that their is a written evidence of the changes they want and date etc . You must also let them know that if they ask for further changes it will cost them.

Invoice

on the invoice you must have:

- Order number which correlates with the invoice (job one etc)
- you must send the invoice to the accounts
- include date
- include reference number
- Make sure that total cost is clear and itemise everything.
- include terms and conditions.
- to stay safe include copyright, but professional businesses shouldn't mess you around too much

You must enjoy the work you are doing, but you also have to make money so you must weigh up the brief  and decide if it is worth it, which if they are decent and nice clients  and you believe in their brand there is no reason not to do the work even if it a bread and butter project.

Always read contracts confidently and clearly means their are less ways of clients coming back to you with issues .

PPP3 : Time table

Plan:

Below is the original plan that I wrote up  in the weeks before the pitch. It is very basic and I needed to make it more thorough before the pitch so that I have a clear plan.

Sunday Best = 6th dec - 31st Jan

Lotions and Potions = 20th Jan - 10th Feb

Face in't Mud = 22nd Nov - 5th Dec 

Adopts A Band =  Ongoing 

Dog Theft = 20th Mar - 31st Mar

Chalk LCA = 2nd dec - 16th dec 

T.R.M = 11th Nov - 21st Nov 

Tamarillo = Ongoing 

Looking For trouble = 28th Oct -13th Nov 

Celebrity Worship = 3rd Feb - 5th May

D&ad  = 18th Feb - 19th Mar

Now that I have done the pitch and have a clearer understanding of the logistics of time before now and christmas and we have been set the five briefs to hand in before christmas I think I am going to have a reshuffle and push some briefs back, like Face in't Mud as I think this brief will take longer and I don't want to rush it so I will replace this one with a short one day brief that lizzi has set the class. 

PPP3 : Pitch

Pitch

This pitch was useful to create a proper timeline that I can follow and know. It is a very good way of organising the year at this early stage. I think it will be beinifcial to write this timeline up so I will do this in another post. So far this year I feel like I am on track, although some briefs are taking a lot longer then I originally set aside like 'Looking for trouble' which I stated I wanted to be a two week brief, but it is developing into a much larger brief / it is a bigger brief then i imagined, so a few of my timings may be effected. In the pitch it was mentioned that five briefs must be completed by christmas time which was not part of my original plan as I wanted to concentrate on my COP3 dissertation as i know i am going to really struggle with it, but I will rejig some briefs so that I can complete the five briefs as I do agree that having five briefs done by christmas will be beneficial.

plan:

The plan so far is to

- write up a time table
- rejig my briefs to figure out 5 I can complete before chirstmas
- Prepare for the christmas hand in board etc