The Beautiful Meme -
Brief:
The brief the beautiful meme have set is to create a new flag for the UK for the hypothetical situation of if Scotland vote to leave the UK. In the briefing there were a number of things discused like the different ways the flag is used in the uk such as:
- Merchandise - the flag is used on sporting goods, events like the olympics, iconic pop culture, military, fashion etc
The effect and connection to the flag was also discussed which were :
- Patriotic, political
- The flag is used in other flags in the world what would happen to them?
- industry / tourist
It was discussed about how you could approach this brief using either Evolution of Revolution as the backbone. Evolution seems like the most logistical approach, if you go for revolution you need to have a very good idea and reason to back it up, which could produce something really exciting.
Don't get too bogged down in research, but gain an interest in bran equity
Think about what do people associate with the uk. Think about Wales, they have never been included in the flag.
Brand Equity
Think about how a brand is represented , its reputation, feel of the company. Think about the Uk as a brand.
Brief Requirements
- Digitally print flag on A2 boards
- could be crafted
- spend time researching
- get down ideas
- create a number of ideas
- develop ideas
What do you want the uk to be, how is it going to be used as a flag. Explain all decisions back everything up. Pay homage and represent the UK
Plan:
This is a very exciting brief which has a lot of interesting points that could be developed. I am unsure if I am going to undertake this brief though as I really want to crack on with my own briefs for now and make sure that all the briefs I want to do this year are laid out and planed time wise and whilst I am doing this I don't think it is wise to start a new project. Hopefully when the next live brief is set I will fully organised and ready to make room for more briefs.
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