Beautiful Meme is a creative agency with a strong focus on linking copywriting with graphic design, to create strong concepts which work visually as well as through the written element. The Beautiful meme is very passionate about creating a creative environment in their studio, they want to grow and develop to house more and more creative projects and aim to one day have a studio robot.
During the talk the beautiful meme gave us they told us 10 points to follow to do with copywriting and designing.
1, Brands are idea. Ideas Need words
2, You need words to sell stuff
3, Copy & Design challenge each other.
4, People like well written copy
5, Words make our brand human
6, Hierarcy is everything
7, Your job is to challenge every word
8, Discus and articulate positioning before you do anything
9, Good designer can spell, great designers can write
10, Be generous, work together step back.
This talk was really beneficial to gain an insight into how different studios work. This is a design studio that prides itself on creative insight and the use of words. Treating the words just as importantly as the design if not more so, which makes their work stand out as it is thought out and clever in all aspects.
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