Alex Witjas is designer who I have a lot of respect and admiration for so I decided to contact her as part of my COP3 and for PPP3. Alex Wijas work is visually very exciting, she does a lot of work for fashion promotion which is something I am interested in and editorial work which I am also interested in. Her work is very contemporary and really speaks to the desired audience. I contacted her regarding the topic of creativity and innovation, as I thought by using my dissertation topic I could engage in a conversation rather than just emailing to be a pain.
Hi Suzanne,
It's nice to hear from you. Thank you so much for reaching out! You're doing great work over there at Leeds, very nice stuff.
Hope these answers are helpful.
Is the process of creating an idea mechanical or is it more of a moment of inspiration what is your process for approaching a brief?
I find that it's a mixture of both. A lot of times an idea can just come so easily and organically upon first hearing a project request. This can be amazing when the idea is right, but a lot of times it can be the wrong direction and then it's hard to shake that initial idea. I find it's very helpful to always try and rationalize the idea, figure out the root of what it needs to communicate. Most all of the work I do is strongly visual and tactile and there is no need for a clear cut message, like in the advertising world, but it really helps to elevate your work if you can take the time to think it through conceptually rather than acting initially on an aesthetic direction....
Do you think creativity is important within Graphic Design are there any specific areas of design where creativity is most necessary?
Do you think creativity is important within Graphic Design are there any specific areas of design where creativity is most necessary?
It absolutely is. But truthfully, it isn't necessary. Graphic design at it's essence is technical, if you know how to use the programs you can be a graphic designer. When creativity is introduced, that is when you get books, or invites, or posters, or magazines that start to feel like art objects in their own right, and not just vehicles of communication.
If you hit a a wall on a project do you have a specific method for untangling the problem and furthering your ideas, do you have any unusual methods of stimulating creativity, do you see any benefits in learning some?
If you hit a a wall on a project do you have a specific method for untangling the problem and furthering your ideas, do you have any unusual methods of stimulating creativity, do you see any benefits in learning some?
Talking it through is the best stimulation I've found. I've been lucky enough to work with a lot of people I respect and who are amazing designers. Being able to have a conversation with them about the project, and my concerns or issues, is always helpful in sparking new paths of thinking. Sometimes it's really necessary to get out of your own head in order to work out a solution to a problem.
Does the design of your studio space influence the way you work?
Definitely. The current studio I work at (Li, Inc.) has completely transformed the way I work, my aesthetic, and my process. I've learned so much and continue to learn here everyday which is an amazing thing.
Evaluation:
This response I got from Alex was really enlightening, it was a great feeling engaging in a conversation with a designer that I have looked upon for a long time, I did not expect to get a response and it was very promising to hear back from her. The conversation we had was very useful for my COP3 and also for PPP as I am very interested in the topic of innovation and how individual approach design and where they value creativity within graphic design as it is something which I feel is very important. Getting a response from Alex witjas has spurred me on to contact more designers as it has been so beneficial.
Plan:
Contact more designers
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