Interdisciplinary art and design
It was suggested to us that before we go meet our year book teams from our designated courses that we should come up with a concept for the year to have at the ready to pitch to them and get the ball rolling. This seemed like a good idea and was successful for other people doing the year book but it was not a success for us.
We sat down and developed concepts and researched into what their course is about and as everyone is very multi disciplinary we wanted to showcase this. We decided on the concept of 'Sorry you are leaving' A humorous rhetoric to the fact that everyone is graduating and leaving and it's almost like we are retiring from education, so we wanted to go for the theme of a celebration of the year group and their time on the course. It was a very playful concept with lots of room for development and fun, but due to Greta mixing up the time we were supposed to meet the course we did not get the opportunity to pitch and explain the idea in full, so we just had to leave the boards with them and let them look over them. When we returned the next week it was clear that our concept had been taken the wrong way and that people did not see it in the way we visioned. From the feedback it was obvious to us that the tone of voice was wrong and that this year group wanted something that would have a more sophisticated tone. Lesson learned. I think for this year group who are very heavily involved in their end of year show it would have been best for us to meet them first understand who they are and their tone and then created a pitch around that as doing it the other way really back fired BUT we will recover and just create a new concept around the discussed end of year show theme 'co-ordinates'
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